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Think Smart.

Live Smart.

Be Smart.

Think Smart, Live Smart, Be Smart
What's Smart?

To never stop asking the question, "What's Smart?" To never stop striving to arrive at the correct answer. To always introduce products conceived and developed to support, enhance, and protect a healthy, active, vital lifestyle. To never rest, until we've eliminated all the bad stuff leaving nothing but the good stuff, because the good stuff is the SMART STUFF™. Now, That’s Smart!


Protection from a Wonderful but Sometimes Hostile Environment

Whether you're setting off on a great adventure, heading to the beach, or taking the kids to the park, SMART STUFF PROVISIONS are exactly what you’ll need to provide protection from a wonderful but sometimes hostile environment...

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Activity, Utility, Versatility, Reliability, Portability, Very Smart Gear Designed to Take a Very Real Workout

SMART STUFF™ GEAR is designed and developed with the ultimate activity, utility, versatility, reliability, and portability in mind. Cutting edge design combined with high...

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Determining What's Best for Your Skin is Not Only Smart, It's Essential!

EVERYFACE ESSENTIALS represent a breakthrough approach to minimalist skincare. Our premiere skincare collection, EVERYFACE consists of four precision treatment formulas with uniquely versatile abilities...

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The Ability to Heal is In Our Nature, Wanting to Help Things Along is Human Nature

Overstressed. Overstretched. Overworked. Overexposed. SMART STUFF™ REMEDIES are formulated to safely and effectively encourage and support our skins natural ability to recover...

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